Most photography businesses are built on word of mouth referrals, and mine is no exception.
You can’t afford to get the client experience wrong. Research shows that for 80% of customers, the experience is as important as the goods and services you’re selling. This is especially true of luxury services, like photography.
It’s all well and good taking beautiful photos, but if your client experience is lacking then you won’t see repeat business. Nor will your clients recommend you. In fact, dissatisfied customers tell twice as many people as happy clients do.
That’s not the only reason to focus on your CX. Great customer experience builds trust with your clients before you even meet them. They arrive excited, full of anticipation, and brimming with trust. And that leads to a much easier session for you…which in turn means you’ll turn out your best work. It's a win win.
Finally, clients who have a great experience will spend more. Dolla, dolla bills, baby. It will directly and immediately impact your bottom line. A professional experience commands a higher price point. A happy client is more likely to upgrade. And if they feel that connection to their images, they are more likely to purchase products.
maximum client experience, with minimum effort
and if you really don't have time, then outsource...